Designing Information Architecture for gaspol.pl
Context
Creating an information architecture, which takes the shape of a store category structure in this instance, can be a difficult task. In an effort to gain insight into consumer preferences, Gaspol.pl opted for research methodologies.
What was our objective?
How did we interact with respondents?
Card sorting
Card sorting entails presenting respondents with a collection of items and requesting that they arrange them according to their preferences. The acquired data is then analysed.
We opted for the semi-open option, which includes established categories as well as the possibility to add your own.
Individual interviews with chosen responders
A study on how to sort the cards of a specific user or group. Attempting to comprehend the mentality behind a particular method of performing a task.
Tree testing
A study to evaluate the efficacy of searching for pieces using a novel architectural concept.
What strategies have we selected?
- Card sorting study
- Tree testing
- Dendrogram analysis
- Relationship illustration
- Interviews with chosen research subjects