Openprint.pl is a printing company for advertisements that specialises in remote customer assistance. They are part of the Reflect Group, one of the leading corporations consolidating advertising printing-related brand names.
Their system enables the automatic creation of projects and printing orders for promotional materials.
The process of ordering the printing of marketing materials is complicated and fraught with uncertainties. Could it be presented in a way that allows for error while maintaining adaptability?
Open Print met the challenge of developing a fully automated system that guides the user through the design and ordering of advertising materials through printing. Dedicated to the general public, not just specialists.
Even ostensibly complicated processes can be automated by analysing user behaviour and demands and designing and evaluating purchasing phases correctly.