Start collecting reliable data in Google Analytics 4 and achieve maximum profits thanks to web analytics.
Maximum return on investment
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Dedicated configuration
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July 1st, 2023 Google turns off Google Analytics 3.Google Analytics 4 will change the way data is collected and become the standard - be prepared for it.
We will help you implement the new Google Analytics 4. Don’t lose your data.
A large part of the Google Analytics implementations that we encounter in our work end up adding the tracking code and collecting basic data. This only covers a small percentage of user interactions with the website. Making decisions based on data from such a configured account is like buying a car by viewing it only in photos on the Internet.
Configuration
How do we implement Google Analytics 4?
The configuration of reports and advanced options in Google Analytics is performed using the Google Tag Manager. Thanks to this tool, we do not have to involve our IT department. We introduce changes quickly and effectively without internal support. We adjust Google Analytics to the needs of your company.
What will you gain by implementing Google Analytics 4?
Profit maximization
Advanced configuration of Google Analytics 4 will allow you to use data that will deepen the analysis and will be the basis for effective activities.
Data continuity
Early implementation of the new Google Analytics 4 service guarantees you the right amount of data for analysis after turning off Google Analytics 3.
Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It was designed to give users a more comprehensive understanding of their customers and how they interact with their website or app. Some of the main features of GA4 include:
Enhanced data collection and processing capabilities, including the ability to process data from multiple devices and channels in real time
A new, more intuitive user interface
Improved integration with other Google products, such as Google Ads and Google BigQuery
Enhanced machine learning capabilities, including the ability to automatically surface insights and recommendations
Support for new data types, such as offline and online sales data
GA4 is still in the process of rolling out and is not yet available to all users. If you are interested in using GA4, you can sign up to be notified when it becomes available in your account.
Google Analytics 4 (GA4) has been designed with more user-friendly approach towards its interface yet allowing access to more data. Some of the main features of GA4 include enhanced data collection and processing capabilities, improved integration with other Google products, enhanced machine learning capabilities, support for new data types, and a more intuitive user interface. By implementing GA4, businesses can gain a better understanding of their customers’ behaviours and preferences, as well as more insights into how to optimize their website or app to improve the user experience.
Google Analytics 4 is the latest version of Google Analytics, a web analytics service that tracks and reports website traffic. It has enhanced data collection and processing capabilities, a new user interface, machine learning models that can surface insights and recommendations, improved integration with other Google products, and support for new data types.
Google Analytics Universal is the previous version of the service and has more limited data collection and processing capabilities, an older user interface, no machine learning capabilities, less integration with other products, and no support for new data types. GA4 is still in the process of rolling out and is not yet available to all users.
When self-configuration, it is best to do it with the official Google instructions that can be found in their support section or with the Video guide.
However, this is general information and often systems require more individual approach. If we are not sure about the knowledge of the Google Analytics 4 tool or programming capabilities, we recommend using the services of an external company, e.g. our agency :)
On July 1, 2023, Google Analytics 3 (Universal Analytics) will stop processing data.
This means that the tool will not be further developed and will not be used in the long term. The successor will be Google Analytics 4.
