UX research with vulcanization industry professionals
Context
The objective of the UX research with vulcanization industry and auto repair shop experts was to optimise the conversion of the company’s B2B platform.
What was our objective?
How did we interact with the respondent?
Identification of Customer Journey Obstacles and Frustrations
Understanding the decision-making processes in auto repair shops
Identification of purchasing history behaviour patterns
ntification of design solutions’ strengths and weaknesses
Evaluation of the extent to which user requirements are met
What strategies have we selected?
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Personalized in-depth interviews with respondents
Thanks to a review of purchasing history, the fundamentals of workshop work and the demands of respondents, especially those who are uninformed, can be determined.
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User testing of the platform's usability
Evaluation and analysis of end-user interactions with the purchase platform utilising the thinking aloud technique.
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Development of interface improvements based on qualitative data collected
Developing specific suggestions for enhancing the company’s B2B client experience.