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Case study

UX research with vulcanization industry professionals

For thirty years, TIP-TOPOL has specialised in providing workshop equipment of the greatest quality, sourced solely from famous Polish and foreign manufacturers.
UX research with vulcanization industry professionals
Introduction

Context

The objective of the UX research with vulcanization industry and auto repair shop experts was to optimise the conversion of the company’s B2B platform.

Aim

What was our objective?

Enhancing the experience of professionals who use the company's B2B platform. Acquainting oneself with the history of purchasing equipment for auto repair shops and vulcanization facilities.
Tasks

How did we interact with the respondent?

Step 1

Identification of Customer Journey Obstacles and Frustrations

Step 2

Understanding the decision-making processes in auto repair shops

Step 3

Identification of purchasing history behaviour patterns

Step 4

ntification of design solutions’ strengths and weaknesses

Evaluation of the extent to which user requirements are met

Methods

What strategies have we selected?

  • Personalized in-depth interviews with respondents

    Thanks to a review of purchasing history, the fundamentals of workshop work and the demands of respondents, especially those who are uninformed, can be determined.

  • User testing of the platform's usability

    Evaluation and analysis of end-user interactions with the purchase platform utilising the thinking aloud technique.

  • Development of interface improvements based on qualitative data collected

    Developing specific suggestions for enhancing the company’s B2B client experience.

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