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Case study

How Sprawny.marketing came to understand its audience

Marketing-specific website located at Sprawny.marketing. They also publish a magazine and produce industry-specific material and training. They reached out to us by building a job board for anyone seeking employment in the field.
How Sprawny.marketing came to understand its audience
Introduction

Context

Sprawny.marketing is fully aware that recruiting professionals is a reaction to their requirements. Before constructing their job board, they desired to do qualitative discovery research to understand about the recruitment experiences and expectations of the portal’s users.

In addition, we invited recruiters to engage in the study in order to collect employer-specific data. The complexity of the specialised recruiting processes might be comprehended comprehensively with knowledge of recruitment processes from both viewpoints.

Aim

Our objective

Utilizing industry job sites to learn the employment background of marketing job applicants. Identification of requirements and knowledge of recruitment history.

Collecting data to create an employment board unlike any other.
Discovery

What informations did we gather?

Task 1

Acquiring knowledge of candidate perspectives on recruiting

Task 2

Understanding the factors that provide value to the recruitment process in existing solutions

Task 3

Understanding the perspectives of business owners on the constraints of the expert recruiting market

Methods

What strategies have we selected?

  • Individual in-depth candidate interviews
  • Individualized, comprehensive interviews with recruiters
  • Benchmarking

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