How Sprawny.marketing came to understand its audience
Context
Sprawny.marketing is fully aware that recruiting professionals is a reaction to their requirements. Before constructing their job board, they desired to do qualitative discovery research to understand about the recruitment experiences and expectations of the portal’s users.
In addition, we invited recruiters to engage in the study in order to collect employer-specific data. The complexity of the specialised recruiting processes might be comprehended comprehensively with knowledge of recruitment processes from both viewpoints.
Our objective
Collecting data to create an employment board unlike any other.
What informations did we gather?
Acquiring knowledge of candidate perspectives on recruiting
Understanding the factors that provide value to the recruitment process in existing solutions
Understanding the perspectives of business owners on the constraints of the expert recruiting market
What strategies have we selected?
- Individual in-depth candidate interviews
- Individualized, comprehensive interviews with recruiters
- Benchmarking