Beds4dogs.pl – a maker of tiny and large canine accessories, including lairs, is waiting at this address. The owners desired to automate and secure the purchase procedure in order to reduce the number of incorrect orders. This would lessen the amount of time and money required for periodic modifications in this field.
You visit an online retailer, add an item to your shopping cart, and are about to complete your purchase when setup issues develop. Depending on which is more compelling, you abandon the website or pick up the phone and attempt to finalise the order in this manner…
Occasionally the customer’s inattentiveness is to blame, and sometimes technical mistakes are. The store loses money regardless of the cause, as not all difficulties can be resolved. The rush against time to minimise returns and cart abandonment by customers with less patience is never-ending, but is it necessary?
We noted immediately that the page was not easily reading. Subsequent user studies only supported this conclusion.
There was no visual indication of the premium value.
Additionally, there were technological issues. Poor navigation and inadequate product presentation were evident from the outset of our partnership.
In-depth interviews (IDI) enabled us alter this circumstance. It provided guidance on what message will resonate with shoppers and what must be altered to make shopping enjoyable. In addition, we learnt about the issues dog owners had with the configuration of the order for a lair, allowing us to overcome technical gaps and make the conversion process more efficient.
The owners of beds4dogs.pl designed the initial version of the configurator based on their own preferences. The designer’s vision dominated the functionality, despite the fact that it was reasonable and did not differ significantly from our later concept.
Two major components contributed to the client’s success: a research strategy and usability testing with actual recipients. The examination of these issues allowed for the lair configurator to be updated to a more user-friendly and practical form.
This example demonstrates that listening to the customer experience is the quickest and most efficient way to solve conversion difficulties.