When buying a car, we can arrange a test drive as a demonstration of its capabilities. In web applications, we can also take a ride to test the available functionalities before we decide on a paid subscription.
The test version / demo is the key point of contact between customers and the company. Positive experiences with a useful and intuitive demo version converts users into customers.
VoIPstudio is a comprehensive Internet telephony solution for business customers. Awarded many times in the telecommunications industry. Present on 75 world markets and serving 15 million minutes of calls a day.
Deploying an application in an organization means being associated with the chosen solution for a long time. Potential clients of the company thoroughly verify solutions of this type before implementation in person (in the case of smaller entities) or with the help of consultants or their own IT department employees.
They are usually IT professionals. The first group consists of IT professionals who are looking for VoIP solutions for their clients or companies in their work.
The second group consists of salespeople – people who use the application in everyday contact with the customer. They expect intuitive and reliable software at work.
Cooperation begins with the Demo version. The company noticed a low number of extensions by people who started working on the free version.
The data presented allowed our team to learn about the users’ real behavior and notice barriers and difficulties on the way to conversion and satisfaction from using the application. We were able to take a step back and look at the solutions we create from a fresh perspective and better understand our users. Thus the studies have become the foundation of the changes on which the new and improved version of the application is based.