The shop sells hooks for the majority of vehicles on Polish roads. The founders of the business wanted to stress user autonomy and independence. As a result, they provided tools for locating and selecting the correct hook.
Some shopping routes are really recognisable to us. These are steps we’ve taken numerous times before, and we’re in them without hesitation. When purchasing a garment online, we have a clear understanding of what to expect. We choose the colour palette and study the sizing chart. Soon later, it is completed. The purchasing is uncomplicated.
The problem becomes more complicated when we aim to purchase something of smaller value.
“What if I ran away from everything, purchased a tow bar and a trailer, and travelled to the Bieszczady Mountains?”
“And if I escape, acquire a tow bar and a trailer, and travel to the Bieszczady Mountains?”
Uncertain whether any of the store’s patrons had similar intentions, one thing was certain. It is difficult to purchase a towbar online. Specifically, road safety depends on the quality and technical characteristics of the product.
Twenty participants, divided into task-specific groups, participated in the study.
There were in-depth interviews held with:
The objective of the interview was to learn about the interviewee’s experiences and acquisition tales. We sought responses on the following questions:
Ten responders were subjected to a combination of usability testing and benchmarking. They were tasked with selecting and purchasing a tow-bar for their vehicle in three stores: the customer’s store and two competitors.
On the basis of the gathered data, high-fidelity prototypes of the proposed improvements were generated for the development team.
The influence of simplicity and intuitiveness on business is substantial.
Automating the sale of even complex products is doable with sufficient knowledge of the target market. Five steps were sufficient to select the proper product.